Kumho Experience

Project Description

The first national Kumho Tyre event in several years, the emphasis of this experience was education for the retailer and distributor network in the UK.

This exclusive three day event took place at Stowe Circuit, Silverstone and utilised the track, auto test area and 4×4 facility.

Guests completed four activities throughout the day, each designed by Limitless to showcase the product range and it’s unique capabilities. The introduction of a competition element encouraged engagement amongst the guests from various businesses and stakeholders.

Project Details

  • Client: Kumho Tyre UK
  • Concept: Exclusive hire, brand and product update
  • Activities: Conference, auto test, circuit driving, 4×4, supercars, hot hatches
  • Website: Kumhotyre.co.uk