Abarth Day

Project Description

The third Abarth Day in the UK – a celebration of the Day of the Scorpion – and this one was bigger than ever with thousands of Abarthisti descending on the iconic Northamptonshire circuit.

An extraordinary turn out of Abarth owners, their friends and family, made the trip to Rockingham Motor Speedway for this annual festival of all things Abarth.

Adding to the famous Abarth Day line-up of Auto-Test and the epic test drives around the race circuit, we executed a new handling activity, specifically designed to showcase the unique properties of the Abarth 124 Spider – Dynamic Drift.

We also staged a circus of fun family activities from pit-stop challenge to glittery Abarth tattoos.

Project Details

  • Client: Abarth UK
  • Concept: Exclusive hire, brand and product update
  • Activities:¬†Auto-test, Dynamic Drift, Hot laps, Circuit test drives, Pit-stop challenge, family activities
  • Website: Abarth UK